Mobile apps have already infiltrated every aspect of our lives and every business area imaginable. Naturally, the allure of mobile apps for their commercial potential will not fade away very soon, at least not until another fantastic technology emerges to replace them. Surprisingly, only a small percentage of apps in any area become popular, and only a small percentage of apps across all niches achieve extraordinary success. So, what about other apps’ failures? What are the primary elements that lead to millions of apps failing? Apart from the poorly thought-out app concept and development and design issues, many apps fail due to pre-launch and post-launch flaws.

I cannot give you the formula for success, but I can give you the
formula for failure. It is: Try to please everybody.
– Herbert Bayard Swope

Knowing their individual needs, priorities, preferences, and expectations becomes extremely important for app marketers because most of us spend a significant portion of our daily time on mobile applications and because they have a variety of options for any app niche. This is why, before beginning an app creation, every app must undertake extensive market research. Even if your app is ready to go live, you should create a launch strategy based on the best channels and marketing message for your target audience.

Missing On A Pre-Launch Campaign

The great majority of app marketers focus solely on post-launch app marketing strategies and measures, ignoring the pre-launch campaign entirely. This inhibits the software from generating buzz and enthusiasm around the time of its debut. When you launch the app, a large number of users should be anticipating it, which necessitates long-term marketing efforts building up to the event. A mobile app development business has a variety of marketing choices, such as social media campaigns, search engine ads, video commercials, email campaigns, and so on, to generate pre-launch buzz and enthusiasm about the app. Aside from online choices, traditional marketing options such as outdoor commercials, print ads, media ads, and promotional events can also be used to reach a larger audience.

An app that provides a useful customer support system for its valued users has greater traction and engagement than other apps, much as a retail store in real life is remembered not just for its product offerings but also for its services, support, and customer-friendliness. Because of their customer-friendly assistance and services, great brands all over the world are appreciated and popular.